I’ve been lucky to expertise the journey of brand-building within the digital age. Within the final three months, by means of the facility of social media advertising and on-line content material creation, Hagley West has gained 800,000 followers on social media, 5,946 new prospects, offered 8,888 watches and turned over $1.1m. We’ve obliterated our 2023 targets, and it’s not even Q3.

There’s no denying that social media platforms equivalent to TikTok, Fb, and Instagram have revolutionised the best way we market and talk with our prospects. Companies have to recognise that these platforms are now not non-compulsory for development; they’re integral instruments for companies aiming to create a considerable and lasting influence of their respective markets.

Three months in the past, I went all in and tried to interrupt into the US market and examined the capabilities of social media to assist develop the Hagley West model. My son and I relocated to New York and spent 12 weeks creating content material, going from metropolis to metropolis to attach with our viewers and construct our platform. The outcomes, as I said earlier, have been unbelievable.

Two years in the past, I offered my home and moved into rental lodging to comply with my dream of making an attempt to develop a world watch model from my kitchen. By utilising the facility of social media platforms and creating distinctive content material, me and my group the place capable of obtain precisely this.

The ability of TikTok

Over the previous few years, TikTok has emerged as a platform for companies to have interaction with prospects in a extra informal and interactive method. Brief, partaking video content material is king on TikTok, and it’s essential to make sure that content material catches the viewers’ consideration within the first 3 seconds. We’ve discovered that creating an emotional attachment between viewers and model has resulted in deep and long-lasting connections, sparking real interactions and pleasure. The recognition of our ‘Discover Tim’ challenges grew quickly, leading to our TikTok account creating at an unprecedented fee.

We additionally use TikTok to share behind-the-scenes content material, equivalent to giving followers a glimpse into our enterprise operations, in addition to sharing our successes and failures. This helps the viewers really feel linked to our model on a private degree. Our ethos is ‘Love Your Journey’, which is all about having fun with the method and overcoming adversity to triumph. My viewers love to look at our journey constructing Hagley West, and I get pleasure from listening to how our viewers connects to ‘Love Your Journey’ on a private degree. The important thing takeaway from our TikTok technique is that by being clear with our journey we’ve got managed to develop emotional depth with our viewers.

Fb: constructing communities

Within the final 12 months, the natural attain of Fb reels has fully modified, opening up a complete new alternative for companies. Within the final 2 months, we’ve have gained over 700k followers on Fb by persistently reposting our TikTok content material as reels. The age of the viewers on Fb is broader than TikTok, which means that we’ve got managed to construct a much more related following extra suited to these buying our watches. With nearly three billion month-to-month customers, Fb is a platform that you have to utilise.

Instagram: An image is price a thousand phrases

Instagram is the epitome of visible storytelling, and similar to Fb, the current introduction of reels has expanded our natural attain. Persistently positing content material and reels has resulted in our Instagram account rising from 20k to 200k since January.

Every social media platform affords distinctive advantages and alternatives. When these platforms are used successfully and cohesively, they’ll considerably improve your model’s visibility and buyer engagement, similar to they’ve mine.

It’s important to do not forget that whereas these instruments are extremely highly effective, they’re simply that: instruments. The actual magic occurs while you keep true to your model’s values and mission, interact genuinely along with your viewers, and try for steady enchancment. As we proceed to navigate the ever-evolving panorama of social media at Hagley West Watches, these rules stay our guiding mild.

Bear in mind, constructing a model is a journey, not a vacation spot. It’s good to construct depth along with your viewers by providing worth, and that may end in development.